Sweetheart BoutiqueSweetheart Boutique in Jacksonville is a lingerie shop that offers inclusive, expert bra fittings (in-store by appointment and virtual) along with bras, lingerie, loungewear, and post-surgical products. The staff specialize in size-inclusive fittings for all bodies, including mastectomy support with breast forms and post-surgical care. The business emphasizes a personalized, celebratory shopping experience with private appointments, a community-focused 'Sweet Support' program, and concierge services.