Rive VideoRive Video, established in 1994, is America’s original independent music video distribution and promotion company that helps artists and labels get their videos seen by real audiences. It distributes music videos to hundreds of outlets—including national and regional TV networks (MTV, BET, CMT, REVOLT, VH1, etc.), OTT platforms, retail pools, and curated blogs/playlists—and offers four campaign options (distribution, promotion, submissions, publicity) to drive airplay and views. The company emphasizes hands-on relationships and airplay rather than a DSP or tech platform, delivering on-screen exposure across TV, streaming, and retail environments.