WebChoicesThe Digital Advertising Alliance (DAA) offers the YourAdChoices program, giving consumers control over how their online interest data is used for advertising. By using the YourAdChoices icon, users can see when information about their interests is collected or used and by which companies across desktop, mobile web, and apps, with participation from member companies. The program emphasizes accountability and protections for privacy and explains the benefits of relevant advertising that helps fund online content and services.