# Why AI says this about the brand

> parse_why: workspace reads tool on Parse's MCP server.

HTML: https://parse.gl/docs/mcp/tools/parse_why · Site index: https://parse.gl/llms.txt

Use when the user asks why AI describes their brand a certain way, or why it recommends a rival. Returns Parse's standing insights (what is still true of the brand) and what changed in the last two weeks (Activity's change lines) as short claims. Next, on Pro: parse_evidence with a returned typed reference reads the answers behind it, and standing cards open with parse_evidence using the returned typed reference. Increase weeks for older claims.

## Who may call it

| Name | Access | Plan | Effect |
| --- | --- | --- | --- |
| `parse_why` | Sign-in with read access. Reading never changes or marks anything. | Free | Reads only |

## Input

| Argument | Type | Required | Notes |
| --- | --- | --- | --- |
| `brandSlug` | string | no | The brand's slug or its name. Omit it to use the workspace's own brand. |
| `offset` | integer | no | min 0, max 10000, default 0 |
| `weeks` | integer | no | min 2, max 13, default 2 |

```json
{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "type": "object",
  "properties": {
    "brandSlug": {
      "description": "The brand's slug or its name. Omit it to use the workspace's own brand.",
      "type": "string",
      "minLength": 1,
      "maxLength": 200
    },
    "offset": {
      "default": 0,
      "type": "integer",
      "minimum": 0,
      "maximum": 10000
    },
    "weeks": {
      "default": 2,
      "type": "integer",
      "minimum": 2,
      "maximum": 13
    }
  },
  "additionalProperties": false
}
```

## Example call

POST to `https://mcp.parse.gl/mcp` with `Content-Type: application/json` and `Accept: application/json, text/event-stream`, and the bearer token from Parse sign-in:

```json
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "parse_why",
    "arguments": {}
  }
}
```

## Limits

Signed-in calls: 30 a minute per workspace, 2 at once, on any plan; 15 a minute for a workspace on Free. All limits are on [Plans and limits](https://parse.gl/docs/limits).