Know where you stand in AI

The Parse Score is a 0-100 score that shows how strongly your brand appears in AI results. It combines how well you compete, how often AI mentions you, and how often AI cites your content.

Parse currently monitors ChatGPT and Google AI Overviews. We track how those products recommend, rank, and cite brands so you can see where you stand and how that changes over time.

Parse refreshes tracked prompts and markets on a regular cadence. Important changes appear in Parse as insights and tasks, and your team can get a weekly Reading by email.

No. Start by searching your brand. Parse already tracks millions of prompts, and you can add specific prompts later if you want more detailed monitoring.

Yes. You can start free and see your Parse Score, rankings, and how your brand shows up in AI answers. Paid plans include ongoing tracking, alerts, prioritized tasks, and more detailed analysis.

A market groups similar buyer questions and the brands AI compares when answering them. Parse ranks brands within each market so you can see where you stand against competitors.

Citations are the pages AI points to when it answers a question. If AI cites your site more often, your brand is more likely to show up and be trusted in AI results. Parse shows where those opportunities are.

Parse surfaces alerts in the app automatically and can send your team a weekly Reading by email with what changed, why it mattered, and what to review next.

Most tools stop at tracking. Parse helps growth, SEO, and content teams measure how their brand shows up in AI, see where competitors are ahead, understand what changed, and act on the tasks that can improve their AI visibility.